I’m a marketing leader with 14+ years of experience shaping stories, strategies, and go-to-market plans across SaaS, fintech, retail media, travel, and enterprise tech. I’ve built B2B and product marketing engines from the ground up—scaling adoption, guiding teams, and helping brands connect with the people who matter most.
My work sits at the intersection of insight and impact: turning research into narratives that drive advertiser adoption, influence product roadmaps, and enable sales. I’m known for pairing creative storytelling with data-driven focus—delivering real results in revenue growth, conversion, and retention.
Bilingual in English and French, I lead with business acumen, empathy, and an obsession for great customer experiences.
Branding
Defining how brands look, sound, and show up.
From enterprise travel to global food delivery, I lead identity systems and guidelines that scale—aligning design, voice, and campaigns across channels and partner ecosystems.
B2B Marketing
Full-funnel programs that turn authority into pipeline.
Restaurants Canada Show
Designed the on-site experience and demand motion—integrating demos, speaking moments, and post-show nurture.
Secret Sauce Blog, Lifecycle Comms & Digital Marketing
Product Marketing
Owned positioning, GTM, and enablement that drive adoption.
Interac Verified Overhaul
Interac Verified App Launch
Crafted positioning, messaging, contributed to app development (design and copy); enabled sales with narratives and playbooks to accelerate enterprise conversation; launched press release with over 23 million impressions.
Interac Verified Geek out Campaign
I’ve even been the face of my product as part of Interac’s 2024 We Geek Out Campaign!
B2C & Partner Marketing
Co-marketing that scales through shared value.
Retail Playbook
Partners leveraged brand-ready creative, copy, and activation guidance to go live quickly and consistently.
Skip × Cowboys Music Festival — Integrated Marketing Campaign
A high-impact activation across OOH, social, influencer, experiential, and partner channels—celebrating Calgary’s biggest cultural moment while driving brand love and conversion.
+3.68%
5.6M
23%
Weddings & Events
Designing experiences that people remember.
From corporate receptions to intimate weddings, I lead concept, styling, vendor orchestration, and
run-of-show—balancing aesthetics with airtight logistics.
Let’s create something remarkable.
Open to brand, product, and experience collaborations.
Dresses every damn day 